Alliance extends deal with premier league teams

Alliance Insurance has announced a new three-year sponsorship deal worth over M11 million for its four Premier League partner clubs: Matlama FC, Lioli FC, LCS FC, and Linare FC.

Speaking at the announcement today, Alliance Insurance Chief Financial Officer, Mohapinyane Taole, said the investment reflects the company’s ongoing commitment to the development of football in Lesotho and the empowerment of local talent.

“Alliance-sponsored teams were the first in Lesotho to offer player salaries and educational support. We are proud to lead that change,” said Taole.

He added that Alliance takes pride in backing these teams because they continuously deliver results—bringing home trophies and accolades that reflect both their appreciation for the sponsorship and their dedication to excellence.