By Neo Kolane
FNB Lesotho today launched a dynamic new brand communication campaign called #TheChangeables at the bank’s headquarters in Maseru.
Head of marketing and communications of FNB Lesotho, ‘Masakoane Marakabei said the aim of the brand campaign is to celebrate Basotho who take challenges in their stride, transform obstacles into opportunities, and embrace change as a way of building a better future for themselves and others.
Marakabei further said the new brand communications campaign #TheChangeables continues to deliver on FNB Lesotho’s well established brand purpose of helpfulness.
“FNB Lesotho believes that change is inevitable, and we believe in you as our customers and your potential to embrace change. We support all Basotho who are re-inventing themselves, from street vendors selling fruits to businesses that are selling via online platforms.
“FNB Lesotho believes that a small change can make a huge difference. The COVID-19 pandemic challenged us in many ways and it further highlighted that life could change quickly.
“We had to adapt and ensure that our solutions are tailored to our customers’ context and together with our customer-centric solutions, we can confidently say we are the bank of #TheChangeables,” Marakabei stated.