Teacher Camila makes history as Meta approves her for content monetisation

By Keiso Mohloboli

Teacher Camila, an inspiring educator and digital creator, has achieved what many thought impossible — Meta has officially approved her for content monetisation.

A breakthrough years in the making

Although Lesotho was added to Meta’s list of monetised regions in 2021, no Basotho creator had ever been approved — until now. 

Against all odds, Camila’s dedication, creativity, and authenticity have finally broken that barrier, placing her among the very first creators from the Mountain Kingdom to access this global opportunity.

A defining moment for Lesotho’s digital future

Even more remarkable, Camila received the life-changing news live during the Content Creators Programme — a dynamic initiative powered by T-Connect Lesotho, in partnership with Digify Africa and the American Embassy, hosted at the American Corner Maseru.

As she shared the news with fellow participants, the room erupted with emotion — applause, tears, disbelief. It was a moment that symbolised something far greater than individual success: proof that Lesotho’s creative potential can no longer be ignored.

“This is digital transformation in real time,” said Matebello Phomane, Chief Growth Officer at T-Connect. “We always knew that the work we are doing would change lives, but we did not expect to see it manifest this soon and this powerfully. This is exactly why we have been so intentional about excellence, structure, and the quality of content coming out of Lesotho.”

The power of collaboration — and algorithms

The Content Creators Programme gathers emerging Basotho creatives for an intensive week of hands-on training in digital storytelling, branding, production, and monetisation. Through mentorship led by T-Connect’s experts and partners from Digify Africa, participants gain both creative and technical skills to build sustainable global careers.

Camila’s achievement shows that when purpose, consistency, and collaboration align, algorithms take notice. It proves that Basotho creators are not defined by borders; their talent, when nurtured and amplified, can resonate across the world’s biggest platforms.

A new era for Lesotho’s creative economy

This milestone is more than personal triumph — it signals a new economic pathway for Lesotho’s youth, where digital creativity becomes a credible source of income and empowerment.

Until now, most creators in Lesotho relied on local brand endorsements for revenue. With this first-ever approval, a door has opened to direct global monetisation, enabling creators to earn from their original content, engagement, and storytelling.

“What happened in that room was bigger than one person,” Phomane explained. “It was a shift in belief. For years, Lesotho has been left behind in global digital transformation, but this week the world took notice — not as spectators, but as innovators.”

The ripple effects could be transformative. As more Basotho creators embrace digital tools, improve their production quality, and grow international audiences, Lesotho stands to benefit from new digital revenue streams, job creation, and broader participation in the African creative economy.

T-Connect’s mission: Empower • Transform • Connect

T-Connect Lesotho — an authorised Starlink Business reseller and digital-transformation leader — has positioned itself at the forefront of driving connectivity, innovation, and digital literacy across Southern Africa. Its initiatives, including the Content Creators Programme and Business Connect Magazine, are designed to bridge the gap between technology and opportunity, ensuring that digital transformation directly benefits local communities.

Through its partnership with Digify Africa and the American Embassy, T-Connect is equipping Basotho youth with the confidence and competence to thrive in a global digital marketplace.

“This is only the beginning,” Phomane added. “What we are witnessing is not luck — it is vision meeting preparation. The algorithms responded because the content coming out of Lesotho this week was different — authentic, bold, and full of purpose.”

In a crowd that included aspiring creators from across Maseru, Sakoane Nkone — who performs online as Teacher Camila — spoke candidly about the significance of the milestone. Nkone’s online persona has become a trusted educational voice for many, and this breakthrough is widely viewed as a validation of that work.

“This moment is not mine alone. It belongs to every learner and every teacher in Lesotho who believes in the power of digital possibility. When you publish with purpose and stay true to your craft, the algorithm notices. This is just the start, not the end.” 

“I have 22,000 followers who ride with me on this journey — they are living proof that Basotho voices belong on the global stage. Meta’s decision demonstrates that hard work, consistency and authenticity can turn a local story into a global opportunity. We are not asking for charity; we are proving potential.”

“I will use the monetisation to reinvest in classrooms, buy better resources and fund student projects. This is not about personal gain; it is about lifting a community. If one teacher can break through in a region not yet monetised, imagine what many can achieve with the right support, networks and training. I am grateful to T-Connect Lesotho, Digify Africa, and the American Embassy for creating a space where ambition meets opportunity. This is what it looks like when collaboration works.”

A moment that will be remembered

For those in the room, the experience was electric — unity, pride, disbelief, joy. It was the moment when aspiration became evidence.

Camila’s story stands as a symbol of what’s possible when technology meets purpose and when a nation chooses to invest in its creative minds. Her breakthrough sends a powerful message across Africa: even in small nations, excellence and collaboration can break global ceilings.

As T-Connect Lesotho continues to champion digital transformation across the region, one thing is clear — Lesotho will trend, and the world will know Basotho for all the right reasons. 

To every creator in Lesotho — this is your signal.

The time is now. Get connected. Get skilled. Get ready to monetise your content.